Client Feedback
“I just love my new logo! My first client after the brand design chose me because they were a graphic designer and loved the look of it.”
Client Vision & Style Direction
The client came to me with a creative wish list: purple, pink, and a gold crest-style logo—something regal with a nod to the legal world. Their initials were the heart of the concept, so I explored a bunch of variations. Designs #2, #5, and #11 rose to the top, and I blended the best elements from each to build the foundation of the final logo.
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Feedback, Pivot, and Direction Shift.​
We started with a bold, eye-catching design, but after chatting more, the client decided they wanted “Mobile Notary” to wrap around the crest. That small change sparked a shift in direction—we needed something that felt not just official, but also flexible and approachable.
Final Details
To tie in the travel aspect, I played around with a few visual cues—things like a car, an “X,” map pins, and even a dotted travel line wrapping around the crest. The client was all in on the car and asked me to explore the dotted line further. After a few rounds of testing, we settled on a combination that worked: a clean car icon, a simple dotted path, and a map pin. The final result keeps everything clear, readable, and ready to move.
Color Guide
Secondary Colors
Color & Display Options
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These final logo variations were created to ensure flexibility across different print and digital formats. The full-color version features the client’s requested palette of pink, purple, and gold, keeping the design vibrant and eye-catching for promotional use.
Black and white versions offer contrast-friendly options for single-color printing, professional documents, or merchandise where color may be limited. Each version maintains the integrity of the design while ensuring readability and consistency across various uses.
