Color Guide
The Process
I started with four designs, exploring the idea of interlocking letters—bringing two M’s together to represent unity and partnership. I wanted the forms to feel connected without losing their individual strength, symbolizing collaboration without compromise.
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This was a self-branding exercise focused on creating a strong, versatile logo that could work across different formats, from digital screens to printed materials. I experimented with balance and symmetry in each design, with the primary goal of portraying an equal, supportive partnership coming together as one.
After narrowing the concepts down to two favorites, I went back and forth between them, experimenting to see which one worked best. In the end, I loved both, but one was a better fit for the intended use.
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I gave the second design a new direction by adapting it into a background pattern, allowing it to still have a place in the overall brand.
