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Color GUID
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STAMP DESIGN
For this project, I created four different logo concepts for the client to choose from. Their only real request was to include a heart somewhere, to tie into their tagline, “Dance in the Heart of the Rockies.”
I played around with a few directions—some textured, some clean—and explored three different ways to represent a heart shape. Since the client didn't have many specific design notes, giving them a range of options helped narrow down what vibe they connected with.
Mug Design
After finalizing the logo, the clients were so happy with the outcome that they asked me to help design merchandise to hand out at the dance convention. It was exciting to expand the project and see the brand come to life across different materials.
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